One june 10th Christopher Bailey hosted an event at the brand’s global flagship store,
in the heart of London.
The event celebrated the craftsmanship
behind the brand’s iconic products, and kicked off a month of instore
bespoke experiences and personalisation services, launching
over the London Collections Men weekend.
The store has been transformed to house unique installations featuring artwork by British illustrator Luke Edward Hall alongside a series of live craftsmanship stations where Burberry craftsmen and women demonstrate the skills behind the creation of some of the brand’s iconic designs.
Christopher Bailey and Luke Edward Hall
Inspired by an English townhouse, giant installations filled the atrium of the store bringing to life the rich variety of colours, patterns and textures in the brand’s latest collections.
Guests were able to explore and discover pieces from the latest menswear and womenswear collections including The Patchwork bag throughout the night.
Over 600 guests attended the event including Burberry models Callum Turner, Suki Waterhouse, Clara Paget, Hayett McCarthy, Eliza Fairbanks, George Barnett, Tom Hughes, Alice Dellal, Jack Guinness, Eva Herzigova, and David Gandy.
British DJ Jamie Burke played a live set during the event.
Visit the Burberry 121 Regent Street flagship between 20–22 June 2016 to experience the unique series of in-store personalisation services.
Elisabeth Jane Bishop
In-store Craftsmanship and Personalisation Services
Bespoke experiences and personalisation services introduce include personalisation of a selection of bags, from signature designs to seasonal runway styles, and embossing of leather accessories in new foil colours inspired by Luke Edward Hall’s artwork for the brand’s latest ad campaign.
The new leather goods capsule collection takes its inspiration from Prada's iconic ‘tricks’, and in particular its robots.
Some of the brand’s best-loved models have been reinterpreted with an ironic and playful twist, such as the Pattina bags, made from glace calf leather and available in black + chalk white, black + lacquer red and black + sun, or the rucksack and shoppers, both made of fabric.
They are joined by wallets made of black saffiano leather and a range of accessories, key rings and coin purses, also made of saffiano leather and with a design that matches the rest of the capsule collection.