Some places take on the character of those who inhabit them - when Clare Waight Keller and Joseph Dirand were chosen to create Chloé’s flagship store at 253 rue saint-honoré, the fashion house’s british-born creative director conveyed to the parisian architect the image of the Chloé woman with an aura of seventies sensibility.
The new Rue Saint-Honoré boutique was designed having poetry and luxury in mind and reveals a natural hospitality, a “cool attitude” that defines the Chloé spirit. Right from the ground floor, we are grabbed by the interplay of transparencies, the stairs and succession of rooms displaying the core of the collection, leather goods and shoes. The furniture’s organic lines are designed by Joseph Dirand, and a tribute to designers like Maria Pergay, Gabriella Crespi or Willy Rizzo.
In a showcase totalling 475 square meters, the space spans two levels, centering around a courtyard and a terrace lush with greenery.
Clare Waight Keller & Joseph Dirand